Feb 5, 20221 minZero party data: What on earth is it and why do marketers need it?Just what marketers need - another buzzword. CMO takes a look at exactly what Zero party data is. If you’ve been around the marketing...
Feb 5, 20221 minLook beyond the mad scramble for first-party databy Anil Pandit September 17, 2021 It's time to apply some order amid the chaotic grab for first-party data. According to a programmatic...
Feb 2, 20221 minHere's What Next-Generation Personalization Really Looks LikeSHAMA HYDER, CEO, ZEN MEDIA ON 5/3/21 AT 4:01 PM EDT (Link to article) Do you remember the first time you received a personalized ad?...