Focus on zero-party data: embracing privacy and personalization
Over the past two years, marketers have adapted to the changing expectations of consumers interacting with brands. Recent privacy changes...
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- Aug 22, 2022
- 1 min
Zero-Party Data a New Way of Marketing – Higher Customer Experience
Highlights: A new generation of zero-party data helps to build long lasting customer relationship and improve customer experience. In...
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- Aug 14, 2022
- 1 min
Zero-Party Data Builds Loyalty and Reduces Mistargeting
The increasing importance of consumer privacy in online marketing has thrown the industry for a loop that people are still looking to...
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