Apr 21, 20221 minZero Party Data on the Rise as Brands Adjust to the New NormalMost brands probably look at the era of wanton and unabashed data collection very nostalgically because of the fact that this is the sort...
Apr 21, 20221 minReport: 99% marketers struggling with data deprecation thanks to cookie demise, privacy lawsNew SheerID report produced by Forrester Research shows digital marketing decision makers see zero-party data as a solution, but less...
Apr 21, 20221 minStudy: 90% of marketing firms will capture zero-party data within a yearNearly all marketers are using this approach to respond to data deprecation. Nearly all marketers (97%) agree the personalized digital...