Focus on zero-party data: embracing privacy and personalization
Over the past two years, marketers have adapted to the changing expectations of consumers interacting with brands. Recent privacy changes...
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- Aug 22
- 1 min
Zero-Party Data a New Way of Marketing – Higher Customer Experience
Highlights: A new generation of zero-party data helps to build long lasting customer relationship and improve customer experience. In...
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- Aug 14
- 1 min
Zero-Party Data Builds Loyalty and Reduces Mistargeting
The increasing importance of consumer privacy in online marketing has thrown the industry for a loop that people are still looking to...
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- Aug 7
- 1 min
Zeroing in on zero party data: Embracing privacy and personalization
Over the past two years, marketers have adjusted to shifting consumer expectations in interacting with brands. This is evidenced by...
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- Aug 1
- 1 min
Straight From The Source: Collecting Zero-Party Data From Customers
The data landscape for marketers is in disarray as browsers render third-party cookies obsolete and Apple gives users the ability to opt...
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- Jul 24
- 1 min
Future Prospects for Zero-Party Data
Zero-party data is a hot topic in the marketing world right now. It’s becoming increasingly important, but it can be confusing to...
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- Apr 21
- 1 min
Zero Party Data on the Rise as Brands Adjust to the New Normal
Most brands probably look at the era of wanton and unabashed data collection very nostalgically because of the fact that this is the sort...
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- Apr 21
- 1 min
Report: 99% marketers struggling with data deprecation thanks to cookie demise, privacy laws
New SheerID report produced by Forrester Research shows digital marketing decision makers see zero-party data as a solution, but less...
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- Apr 21
- 1 min
Study: 90% of marketing firms will capture zero-party data within a year
Nearly all marketers are using this approach to respond to data deprecation. Nearly all marketers (97%) agree the personalized digital...
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- Feb 5
- 1 min
Zero party data: What on earth is it and why do marketers need it?
Just what marketers need - another buzzword. CMO takes a look at exactly what Zero party data is. If you’ve been around the marketing...
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- Feb 5
- 1 min
Look beyond the mad scramble for first-party data
by Anil Pandit September 17, 2021 It's time to apply some order amid the chaotic grab for first-party data. According to a programmatic...
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- Feb 2
- 1 min
Here's What Next-Generation Personalization Really Looks Like
SHAMA HYDER, CEO, ZEN MEDIA ON 5/3/21 AT 4:01 PM EDT (Link to article) Do you remember the first time you received a personalized ad?...
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- Feb 2
- 1 min
Do You Have a Zero Party Data Strategy Yet?
Richard Calvert August 27, 2021 (Link to article) Last month Mcdonald’s announced that it had appointed a global chief customer officer,...
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