Advertising

Zeroing in on zero party data: Embracing privacy and personalization

Over the past two years, marketers have adjusted to shifting consumer expectations in interacting with brands. This is evidenced by...

Straight From The Source: Collecting Zero-Party Data From Customers

The data landscape for marketers is in disarray as browsers render third-party cookies obsolete and Apple gives users the ability to opt...

Future Prospects for Zero-Party Data

Zero-party data is a hot topic in the marketing world right now. It’s becoming increasingly important, but it can be confusing to...

Zero Party Data on the Rise as Brands Adjust to the New Normal

Most brands probably look at the era of wanton and unabashed data collection very nostalgically because of the fact that this is the sort...

Report: 99% marketers struggling with data deprecation thanks to cookie demise, privacy laws

New SheerID report produced by Forrester Research shows digital marketing decision makers see zero-party data as a solution, but less...

Study: 90% of marketing firms will capture zero-party data within a year

Nearly all marketers are using this approach to respond to data deprecation. Nearly all marketers (97%) agree the personalized digital...

Zero party data: What on earth is it and why do marketers need it?

Just what marketers need - another buzzword. CMO takes a look at exactly what Zero party data is. If you’ve been around the marketing...

Look beyond the mad scramble for first-party data

by Anil Pandit September 17, 2021 It's time to apply some order amid the chaotic grab for first-party data. According to a programmatic...

Here's What Next-Generation Personalization Really Looks Like

SHAMA HYDER, CEO, ZEN MEDIA ON 5/3/21 AT 4:01 PM EDT (Link to article) Do you remember the first time you received a personalized ad?...

Do You Have a Zero Party Data Strategy Yet?

Richard Calvert August 27, 2021 (Link to article) Last month Mcdonald’s announced that it had appointed a global chief customer officer,...

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