Just what marketers need - another buzzword. CMO takes a look at exactly what Zero party data is. If you’ve been around the marketing...

by Anil Pandit September 17, 2021 It's time to apply some order amid the chaotic grab for first-party data. According to a programmatic...

SHAMA HYDER, CEO, ZEN MEDIA ON 5/3/21 AT 4:01 PM EDT (Link to article) Do you remember the first time you received a personalized ad?...