Aug 8, 20221 minZeroing in on zero party data: Embracing privacy and personalizationOver the past two years, marketers have adjusted to shifting consumer expectations in interacting with brands. This is evidenced by...
Aug 1, 20221 minStraight From The Source: Collecting Zero-Party Data From CustomersThe data landscape for marketers is in disarray as browsers render third-party cookies obsolete and Apple gives users the ability to opt...
Jul 24, 20221 minFuture Prospects for Zero-Party DataZero-party data is a hot topic in the marketing world right now. It’s becoming increasingly important, but it can be confusing to...