Focus on zero-party data: embracing privacy and personalization
Over the past two years, marketers have adapted to the changing expectations of consumers interacting with brands. Recent privacy changes...
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Advertisers use Bounty Media to acquire and refresh Consumer Data, at scale, directly from users.
In today's changing world of consumer privacy rules.
The consumer has control over their data, who has access to their data and how it's used.
Bounty Media is a platform that sources 100% consent based data directly from the consumer, by offering them a brand new way to pay for the things they want, with their personal data.
Case Studies
CASE STUDIES. ADVERTISER BRANDS
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Case study 1
Bodycare Brand & Influencer
We engaged Indonesian Actress with 8million followers on instagram to offer her followers a co-lab offer of a free month of Premium Video Streaming paid for by an international Bodycare brand.
After the campaign, the brand received actionable and downloadable PII data about each individual user with their consent.
29%
OTP
31%
Each follower clicked and completed the Bounty form including PII data and shopping behaviour and preferences to receive their free month of streaming.
29% of instagram followers that clicked, accepted the offer and provided their information to the brand.
OTP verified email and phone numbers attached to each user profile that can be matched against Unique UserID
Purchased a direct competitors brand. The advertiser was able to learn who bought these products, what e-commerce platform they bought them from, and the reason they chose the competing product.
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Case study 2
Auto Brand
We integrated an international auto brand into a major regional OTT Premium streaming app.
Each targeted user clicked and completed the Bounty form including OTP verified PII data, shopping behaviour and preferences to receive their free month of streaming.
After the campaign, the brand received actionable and downloadable PII data about each individual user with their consent.
20%
20% of users that clicked, accepted the offer and provided their information to the brand.
OTP
OTP verified email and phone numbers attached to each user profile that can be matched against Unique UserID
21%
21% of connected users were actively looking to purchase a new vehicle. 100% of connected users happily shared the year and make of their current vehicles
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Case study 3
Social Sports Gaming App
We integrated a Sports Gaming App's brand into a contextually relevant global sports event with a leading local OTT streaming TV app.
Each contextually targeted user clicked and completed a form including PII data and gaming behaviour and preferences to receive free access to a month long premium international broadcast sports event.
After the campaign, the brand received actionable and downloadable PII data about each individual user with their consent.
32%
23%
OTP
32% of users that clicked, accepted the offer and provided their information to the brand.
23% of users clicked to download the brands own app after they had completed the offer to receive a month free premium broadcast.
OTP verified email and phone numbers attached to each user profile that can be matched against Unique UserID
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