- Latest Article
Why Creating A Strong Value Exchange for Data is Important
In the age of information, data reigns supreme. Data fuels the digital world, from the targeted ads that are bombarded at you across the web to the ...
Bounty Media
07/10/2024
State of PDPAs in SEA and Impact on Data Collection
The digital age has helped transform Southeast Asia (SEA) into a vibrant economic hub. This growth is driven by a growing internet user base and a ...
Trust and Transparency: How It Can Boost Your Success
Imagine scrolling through a social media feed and being bombarded with targeted ads. They boast supreme features and benefits, but the source feels ...
Data Silos: The Hidden Barriers to a Seamless Digital Experience
Have you ever filled out the same information on multiple websites in a row? It's a frustrating experience, but it's just one example of how data ...
Embrace the Future of Ad Targeting
The advertising landscape is undergoing a drastic shift. Once-dominant targeting methods like cookies and device IDs are nearing extinction. Fueled ...
Why Gathering Customer Data is Crucial for Brands
Have you ever walked into a store brimming with excitement to find a specific product, only to be flooded with irrelevant promotions or ...
Quality of Data - Why Match Rates Matter in the Age of Zero-party Data
In today's digital era, it is known that data is the unchallenged king. Every decision, from marketing campaigns to product development, hinges on ...